Vividness of Visual Imagery Questionnaire, VVIQ

Author: D. Marks (1973)

Instruction

Visual imagery refers to the ability to visualize, that is, the ability to form mental pictures, or to “see in the mind's eye.” Marked individual differences are found in the strength and clarity of reported visual imagery and these differences are of considerable psychological interest.

The aim of this test is to determine the vividness of your visual imagery. The items of the test will possibly bring certain images to your mind. You are asked to rate the vividness of each image by reference to the five-point scale. Try to do each item separately, independent of how you may have done other items.


Complete all items for images obtained with the eyes open and then return to the beginning of the questionnaire and rate the image obtained for each item with your eyes closed. Try and give your “eyes closed” rating independently of the “eyes open” rating. The two ratings for a given item may not in all cases be the same.